Managing Perception

Simply defined, marketing is managing perception. It’s my job to help manage the perception of your company or organization in the most effective and cost efficient way.

Perceptions are formed with every interaction you have with a consumer. From logo to letterhead, from signage to storefront, from landscaping to advertising, everything you do contributes to your image. Archer Design & Marketing can help with your complete marketing plan.

Using the framework of product, price, place and promotion, I can help you to define your unique selling point, and best target your advertising to get that point across.

Need help designing a newspaper or magazine ad? Maybe you need a trade show booth with promotional materials. No matter your individual needs, from a small project to an entire marketing and advertising plan, Archer Design & Marketing is ready to help.